
December 13, 2018
A Recipe for Fun: Family, Baking, and Imaginative Play
Food is also one of the first ways we play and figure out who we are. Every kids has memories of playing restaurant or grocery. It's memories like those that led us to create our bakery set, to combine that pretend play with that strong connection to tradition and family.
December 05, 2018
Club Eimmie - The Christmas Gift That Delivers All Year Long
So often we buy gifts and they immediately get forgotten about. We wanted to change that. We wanted the enjoyment and fun of receiving a gift to extend beyond one day.December 03, 2018
Sneak Peak: Our Summer Playtime Pack!
It may be winter outside but Eimmie and Allie are ready for summer. We're so excited for our Club EImmie members and all the awesome Playtime Packs that will be delivered to them this year. Here is a sneak peak of the adorable swim set. Enjoy!
November 30, 2018
Playtime Pack Sneak Peak
We're so excited for our Club Eimmie members and all the awesome Playtime Packs that will be delivered to them this year. Here is a sneak peak of the adorable rollerblading set. Enjoy!

November 20, 2018
A Way to Say Thanks on Thanksgiving
Thanksgiving is a wonderful time to gather with family and friends and enjoy each other’s company. While we are cooking and eating and having fun we also want to use Thanksgiving as an opportunity to express appreciation and to model it for our children.
November 12, 2018
Official Eimmie Launch Party
We had so much fun welcoming everyone to our Playtime by Eimmie headquarters for our official Eimmie Launch Party. We spent the day playing with dolls and stuffed animals, having fun giveaways, and of course eating some unicorn cake.

October 19, 2018
Why Playing with Dolls is Important: 10 Quotes on Why Open-Ended Play Matters
Open-ended play is when a child interacts with a toy or object that has no right way to play with it. This encourages creativity and imagination. It helps the child use more skills and makes them feel in charge. In addition, dolls like Eimmie also strengthen a child's social/emotional skills, critical thinking, and empathy.Here are 10 quotes from everybody from Mr. Rogers to Dr. Spock on why open-ended play matters.
October 18, 2018
10 Ways to Encourage Open-Ended Play
Open-Ended Play: A type of play that encourages the active use of a child's imagination. This style of play is critical in the development of every kid's imaginative and cognitive skills. With this in mind, we've created this guide to help you implement open-ended play into your child's play routine.
September 25, 2018
Greetings from Giza: Eimmie Imagination Adventure
Eimmie and her friend learned about ancient Egypt today in school. As soon as they got home they knew where they were heading on their next imagination adventure! The girls imagined themselves to Cairo, Egypt’s capital, first. Their teacher had talked about the Egyptian Museum which was in the heart of the city. This museum had royal mummies, statues and gold treasure from tombs and even an exhibit on King Tut. King Tutankhamun was a boy Pharoah (what ancient Egyptians called their kings) whose tomb is very famous. Eimmie’s teacher told them all sorts of stories about the discovery of King Tut’s tomb almost a hundred years ago. The girls took a few minutes to explore the busy city and museum before imagining themselves on a camel ride. They rode their camels towards Giza, home of the Great Pyramid and the Sphinx. (Most tourists nowadays take a car or bus, but the girls had always wanted to hop onto a camel and ride into the desert and an imagination adventure means you get a wild camel ride!) The pyramids of Giza were every bit as breathtaking as they appeared in pictures. In fact, Eimmie snapped a selfie on their adventure because she wanted to wave to all her friends from Egypt. The girls joined a tour and were able to enter some of the corridors within the Great Pyramid. They learned that, until skyscrapers, the Great Pyramid was the largest man-made structure on earth. They also learned about Ancient Egyptian religion and burial traditions, including how mummies were made. Eimmie and her friend trekked across the valley to visit the Great Sphinx of Giza. The Sphinx is a mythological creature, a lion with the head of a human. The Great Sphinx is a limestone statue that sits on the west bank of the Nile, watching the entire Giza valley and pyramids. The Sphinx is almost 240 feet long, which is about the length of two football fields and was built about 4,500 years ago! The girls drank water from their imaginary canteens because the dry, hot desert air was beginning to make them thirsty. They decided it was time to imagine themselves home: the homework on ancient Egypt was going to be easy to work on after this adventure! Stay tuned for more #EimmieAdventures, fueled by imagination. Follow Playtime by Eimmie on Facebook to stay updated and for contests and prizes as well!
The post Greetings from Giza: Eimmie Imagination Adventure appeared first on Playtime by Eimmie.

September 23, 2018
Imagination Adventure: Travel Reading
Eimmie loves bedtime reading. Her Mom and Dad read her stories all the time and Eimmie also likes to read to herself now that she’s learning. Last night she read all about vacation and travel and had dreams of airplanes, beaches, and oceans! Eimmie’s Aunt loves to travel and she gave Eimmie books and magazines about all the glamorous and fun places she wants to go. Eimmie read about the beaches of Bali. She imagined herself swimming in the turquoise water while her Aunt paddled by on a surfboard. The next morning Eimmie asked her Mom to help her find Bali on a map and learned the island is part of Indonesia, north of Australia. Eimmie also read about people backpacking in the Swiss Alps. She imagined the feel of backpack straps on her shoulders as she climbed a mountain. Eimmie looked at pictures of Paris, she looked at pictures of France. Eimmie thought to herself, “I will have to tell Auntie that my friend and I had an imagination adventure in Paris last week!” Next, she read about safari adventures where you can watch lions, giraffes, rhinos and more. Eimmie flipped through the last magazine her Aunt had given her. It had pictures of temples in Thailand and Eimmie began to imagine herself there….zzzzz…then Eimmie was asleep for the night. What books do you read to yourself, or with your family, at bedtime? Share with #EimmieAdventures on our Facebook page to win Eimmie T-shirts and prizes!
The post Imagination Adventure: Travel Reading appeared first on Playtime by Eimmie.

September 23, 2018
Eimmie Adventure: Science Museum
Eimmie had an adventure today with her Aunt at the science museum. Eimmie loves taking day trips with her Aunt: they call them mini travel adventures. The science museum in the city had so many different exhibits to look at. Eimmie had a hard time choosing! There were natural history exhibits that had skeletons of dinosaurs, blue whales and tons of other animals. Eimmie felt tiny when she stood under the skeleton of a prehistoric (this is museum language for really old) shark that was the size of a school bus! Auntie said she was glad the giant shark wasn’t around anymore. Astronomy There were displays about the stars and planets and even a planetarium. The planetarium was a small theater where you could sit in chairs and watch the stars projected onto the ceiling. The stars moved through their orbits before Eimmie’s eyes and a Professor talked to the audience throughout the show. They got to see star constellations and hear the myths about each. Did you know there are two arrangements of stars that look like old-fashioned spoons? These were the stars Eimmie’s Aunt used to look for when she was camping as a little girl. The constellations are called the Big Dipper and Little Dipper and Eimmie thinks she can find them again in the night sky. All she has to do is find the super bright North Star and play an imaginary game of connect the dots to line up all the stars in the Little Dipper constellation–it really does look like a spoon with a really long handle! Crystals The last exhibit they had time to look at had so many crystals, some larger than Eimmie! The display explained the story of how crystals and gems form over thousands of years. Eimmie learned that crystals are a special kind of solid material whose molecules fit together in a repeating pattern. These patterns cause the material to form all sorts of unique shapes. Crystals often form after molten (or really hot liquid) rock begins to cool down. This is how many gemstones, like diamonds, rubies, and emeralds, form. Eimmie and her Aunt found so many cool crystals in the display cases to look at. They started imagining stories about the most unique ones and were startled when a guard told them the museum was about to close. Keep in touch! Share your favorite day trip adventures with #EimmieAdventures on our Facebook page to win Eimmie T-shirts and prizes!
The post Eimmie Adventure: Science Museum appeared first on Playtime by Eimmie.

September 21, 2018
“Bonjour” from Paris: Eimmie Imagination Adventures
Today’s imagination adventure has Eimmie and her friend in Paris, France. They had to stop by the Eifel Tower first of course! They did imagine themselves a nice french baguette to munch on while they walked to the tower. Eimmie took a selfie in front of this iconic structure to share with you before they climbed to the observation deck. It was quite a climb but the girls were able to look across the Seine (the river that wanders through Paris) to see all of the city. Next, they visited the Louvre museum that holds some of the world’s greatest treasures. The museum is pretty neat: visitors enter through a huge glass pyramid at street level and then walk down many stairs. The girls had to go underground before walking up to ground level again to see all the art. They imagined their way through all the lines of tourists and were able to see the famous Mona Lisa. The Mona Lisa is a portrait of a young woman painted by Leonardo Da Vinci. Eimmie’s friend has heard the Mona Lisa’s eyes follow viewers as they walk by the painting. Eimmie wasn’t so sure…the painting seemed pretty normal to her! The girls finished their Parisian day by visiting Notre Dame, a cathedral. (If you want to sound like a world traveler, pronounce it: “No-tra Dom” like the French do!) Cathedrals are very large stone churches that are full of stained glass windows, sculptures and more. Ask your parents or teacher for more information. Notre Dame was built on a little island in the middle of the Seine River, right in the center of Paris! This meant that the girls walked across a huge stone bridge to reach Notre Dame. It was so quiet inside the cathedral even though several hundred people were also there to see the wonders! Eimmie and her friend had just enough time to see sunlight flow through thousands of pieces of colored glass, when bed time came and the girls had to imagine themselves home. While brushing their teeth, the girls both agreed that Paris was a great adventure and they would have to imagine themselves back there soon. They hadn’t had any French hot chocolate after all! Stay tuned for more Eimmie Travel Adventures, fueled by imagination. Follow Playtime by Eimmie on Facebook to stay updated and for contests and prizes as well!
The post “Bonjour” from Paris: Eimmie Imagination Adventures appeared first on Playtime by Eimmie.