Playtime by Eimmie partners with Capezio to bring imagination to the stage

Oct 02, 2019
Playtime by Eimmie partners with Capezio to bring imagination to the stage - Playtime by Eimmie

Playtime by Eimmie, an award-winning doll company, and Capezio, the world’s premier dancewear manufacturer, have announced an exciting partnership combining the power of self-expression in both dance and play.

Capezio, a name synonymous with dance, with roots dating back to the late 1800s, will debut an exclusive Eimmie doll in the world of dance.

Playtime is the essence of childhood; timeless and vital to development and growth. Like dance, play empowers children to achieve their dreams through creativity and imagination.

“We are honored to be partnering with a 132-year-old globally recognized American icon,” said Dovi Kutoff, CEO of Orange Onions, the parent company of Playtime by Eimmie. “The Eimmie team did an exceptional job capturing the essence of the Capezio dancer, and the Capezio team is delightful to work with. We look forward to our partnership enhancing the lives of all those who love dance."

Self-expression is deeply rooted in the values of Eimmie and Capezio. Creativity through dance and play strengthens character and builds physical, cognitive and emotional aptitude. The opportunities are endless and the story is yours to tell.

“Capezio is excited to be partnering with Playtime by Eimmie on this exciting extension into the toy and games segment,” said Mark Prospero, Capezio Licensing Manager. “We are also delighted by the attention to detail, the quality, and the reverence Playtime by Eimmie pays to the heritage of the Capezio brand.”

The first doll in the collection, Ballerina Eimmie, donning classic hand-picked Capezio branded clothing from their vast selection of timeless styles, will be available this holiday season. From the top of her bun to the tips of her toes, the attention to detail you’ll find on this premium doll is truly on pointe.

For exclusive Ballerina Eimmie updates, click here.

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