Playtime With A Purpose

Playtime is our passion and purpose! We believe in the magic of imaginative play to spark creativity, nurture essential life skills, and create cherished memories that last a lifetime. Explore our delightful collection of toys and accessories that inspire endless adventures and meaningful play experiences.

Club Eimmie Reimagined

Three Mix & Match Doll Outfit Gift Bundles!
The Cutie Bundle
3 Outfit Mix & Match Bundle

The Cutie Bundle

Dress Up Essentials
6 Outfit Mix & Match Bundle

Dress Up Essentials

The Fabulous Wardrobe Collection
12 Outfit Mix & Match Bundle

The Fabulous Wardrobe Collection

Why Club Eimmie?

Club Eimmie provides many benefits to a child's growth and development.

Screen Free Playtime

Explore Imaginations

Continuous Play

Lasting Connections

Meet Eimmie and Her Friends

Eimmie
Introducing

Eimmie

Eimmie is a creative and imaginative young girl who loves to embark on exciting adventures, inspiring children everywhere to embrace their own creativity and curiosity
doll with brown hair
Introducing

Allie

Allie is a determined and compassionate individual who strives to make a positive impact on the world, using her skills and talents to empower others and promote inclusivity.
Kaylie
Introducing

Kaylie

Kaylie is a fearless and adventurous spirit who constantly seeks new challenges, pushing boundaries and inspiring others to step out of their comfort zones and embrace the unknown.

Sharewood Forest Friends

Soft, cuddly 18" animal rag dolls that can share clothes and accessories with Eimmie dolls. The perfect gift for younger children with big imaginations! They are also available in a smaller 14" size.