We titled our award-winning toy line "Playtime by Eimmie” because the concept of play is so very important to us.
Playtime means using imagination to come up with new, exciting ways to have fun. It means having an adventure on a pirate ship one day and in a magical realm the next—all in the same back yard. It means creating memories and building relationships you will cherish for a lifetime.
Playtime is the essence of childhood.