We titled our award-winning toy line "Playtime by Eimmie” because the concept of play is so very important to us.
Playtime means using imagination to come up with new, exciting ways to have fun. It means having an adventure on a pirate ship one day and in a magical realm the next—all in the same back yard. It means creating memories and building relationships you will cherish for a lifetime.
Playtime is the essence of childhood.
Our mission is to create toys that expand imagination, encourage real play and assist in the development of essential life skills.
We create the toys, she creates the adventure.
Empowerment Through Imagination and Adventure
Creating adventures with Eimmie and her friends empowers children to develop their imagination and curiosity. This type of play allows children to use their creativity while developing physical, cognitive, and emotional strength. Imaginative play is crucial to childhood development, so we do everything we can to encourage and stimulate the imagination.
A subscription for a girl, her doll, and their imaginations!
New Surprise Every Month!
With a Club Eimmie subscription, the club member receives Playtime Packs every month. Each Playtime Pack contains themed outfits, accessories, and playsets for their 18" dolls. With a membership, they can also access exclusive content such as downloadable activity sheets.
Enriching Open-Ended Play
Real, open-ended play allows children to use their creativity while strengthening their imagination, dexterity, and emotional awareness. If playing with others, it helps them develop social skills, enhance problem-solving abilities, and build friendships.
Our Club Eimmie monthly subscription is the winner of the Tillywig TOP FUN award! This award is given to products that have been tested for high quality, replay value, fun factor, creativity, and more.
A girl’s bond with her doll will forever hold a special place in her heart and will fill with it with fond memories of growing up. These moments are critical in every girl's upbringing, and that's why we started Playtime by Eimmie—an award-winning creator of doll furniture, doll accessories, and more! Each doll piece is crafted with high-quality materials to withstand playtime adventures. Our doll furniture is made of sturdy wood construction and glossy finish, meaning it’s built to last.