Skip to content
New Club Eimmie Starter Packs Available Now!
New Club Eimmie Starter Packs Available Now!

The Story Behind The Brand

Home | About Us
Our Mission
Encourage Real Play
Expand Imagination
Empower Their Choices

Playtime Entertainment With A Purpose

We titled our award-winning toy line "Playtime by Eimmie” because the concept of play is so very important to us.

It's no secret that playtime is a crucial part of a child's emotional, social, and physical development. Playtime with their dolls means using their imagination to develop new, exciting ways to have fun. It means having an adventure on a pirate ship or traveling to new places making memories, and building relationships that will last a lifetime, all in the same backyard.

OUR MISSION

Our mission is to bring quality entertainment back to playtime that expands the imagination, encourages real play, and assists in developing essential life skills. We create the toys, and they create the adventure.

about playtime by eimmie
importance of doll play on child development

Encourage Play With A Purpose

Playing is learning; it stimulates brain development, improves intelligence, sparks creativity, and improves communication and vocabulary! When a child is playing with their toys, we believe that they should also be developing skills that will help them with their future.

When a child is playing with their toys, we believe that they should also be developing skills that will help them with their future.

Provide endless opportunities with new adventures they can take with their best friends and discover an interactive online community of parents and grandparents just like you!

Expand Their Imaginations

When a child is inspired to expand their imaginative worlds, it encourages creativity and self-esteem. Without imagination, we wouldn't see new inventions or ideas!

Creating adventures with Eimmie and her friends expands children's imagination and curiosity. This type of play allows children to use their creativity while developing physical, cognitive, and emotional strength. Imaginative play is crucial to childhood development, so we do everything to encourage and stimulate the imagination.

importance of open ended play

Empower Their Choices

Empowering children with the knowledge to make informed decisions helps them learn new skills and try out new things.

Through open-ended play toys, like dolls, children make their own choices and express creativity to support their independence! They become confident and develop self-respect, making them better learners!

Bringing the fun back to playtime

Ready to start your Next Adventure?